But the reality?

Most companies & Ecommerce professionals are nowhere near becoming TRULY data-driven.

Even companies generating 7- / 8-figure revenues are very often COMPLETELY lost in the jungle of all platforms / softwares / metrics available to them.

And the result of that is: a big chunk of their marketing & business decisions are a complete mess.

And I don’t know that just from theory.

For the last 7+ years I’ve been working with some of the fastest growing and most promising Ecommerce companies in Europe – and I know from experience that that’s their true, burning problem.

Most companies don’t know how to access their most valuable data, they don’t know how to use it, or – even worse – they don’t know which data they should look at in the first place.

What does it mean for you?

Simply speaking, it means that there is a huge itch that plenty of Ecommerce companies are feeling.

And the good news is: learning how to scratch that itch (meaning: becoming a master at working with Ecommerce data) is not only very fulfilling, but also extremely profitable.

Want some proof? (I’d want it if I were you!)

Just take CIFL’s service, Ecommerce Data Pipeline (service addressing that exact problem), for which they charge ~$20,000 + $1k-2k per month.

Or to give you my personal example – I’ve been an Ecommerce consultant focused on working with data for the last 7+ years (addressing that problem has been one of my core services) and that enabled me to:

●  Give a lecture called “Ecommerce Marketing Dashboard. Faster Growth, Less Drama” at one of the biggest marketing conferences in Europe… at the age of 25

●  Land high-ticket Ecommerce clients, and earn in the ballpark of annual $200.000 as an Ecommerce consultant… while still living in Eastern European country of Poland (where typically the income is well… lower)

●  Feel super future-proof & incredibly safe about my position on the market

Now, if you’re a little bit like me when I realized that, you might be like “Whoa! Then I need to learn this whole deep data analysis thing ASAP!”

Enter: existing content on the market

However, let me tell you about a problem that I faced immediately after that realization:

There seemed to be a lot of content about advanced data analysis methods (articles, courses & bootcamps about SQL, Python, Tableau etc.)…

…and a lot of content about Ecommerce…

…but I wasn’t able to find truly in-depth & practical content about applying deep analytical skills to the Ecommerce world…

It was as if they existed in 2 separate worlds.

Now, obviously it’s possible to bridge that gap.

I’ve done that, so anyone can.

However, the problem is: it took me YEARS to do it.

Specifically speaking, it took me 1-2 years to really master broad data skills (can be done faster if you’re guided REALLY well), and it took me another 1-2 years to learn how to apply it to solving real Ecommerce problems.

Why is it so hard to learn it all by yourself?

Because of the process.

First, you need to learn broad, general skills, and only then learn how to narrow them down to specific problems – which, just like with traditional education system – leaves you with TONS of time & energy wasted on things you’ll never use.

That’s why, after seeing:

● how valuable those skills are

● how much time & energy it takes to piece together all pieces of the puzzle by yourself

● honestly, how much fulfillment it gives me to share those data-related skills & to see all those excited faces after finally reaching those “new, game-changing insights”

I decided to create…

Program that:

● starts at a complete beginner level (no prior skills required)

● takes you step-by-step to the point where you can run advanced, kick-ass data analysis aimed at delivering MASSIVE value for Ecommerce businesses

● absolutely, and fully focuses on practical applications – no unnecessary theory, no skills you’ll never use in real life

After I started sharing that skill set with other Ecommerce professionals, I realized that currently it’s possessed only by:

● huge Ecommerce companies with entire teams working on that challenge
● elite Ecommerce operators (mostly high-ticket consultants)

But now it’s gathered in one program where you’re able to acquire it within 60 days.

Sounds interesting?

Read along…

What is Ecommerce Data Mastery Skill Set?

Now, let’s break down what skills Ecommerce Data Mastery actually consists of?

No, we’re not going to talk about analysis inside Google Analytics / Facebook Analytics etc.

It’s not that they’re not useful. They’re cool platforms & each of them has their own purpose.

But everyone knows them nowadays. It’s not something that will make you an invaluable asset in Ecommerce industry.

We’re going to go much deeper.

4 Core Pillars of Ecommerce Data Mastery

An actual Ecommerce Data Mastery skill set consists of 4 skills, working a bit like a pyramid, stacking on top of each other:

Skill #1: SQL Skills
A foundation of it all is SQL knowledge (everything from basic queries to super advanced cohort analysis)

Skill #2: Applied Technical Knowledge
Then you have BigQuery & applied technical knowledge (e.g. how to automatically pull forever-fresh Ecommerce data, how to connect data from various Ecommerce sources, how to build simple data pipelines to automate your work)

Skill #3: Data Visualization Skills
Then it’s Data Visualization (how to visualize your data in a way that enables full clarity for making decisions)

Skill #4: Practical Ecommerce Applications
Then it’s applying that data to real Ecommerce problems (so how to use data for i) making real business decisions ii) creating advanced, data-driven marketing campaigns)

Let’s break it down:

#1 SQL Skills

The first part is learning SQL – the most efficient ‘programming language’ for data analysis available out there.

Learning SQL might seem abstract & unattainable for the non-programmers but it’s actually super simple & very similar to our regular human language.

For most people it takes 2-3 simple lessons to get a grasp of basic SQL syntax.

However, as simple as it is, it’s also extremely powerful, and allows you to analyze:

● everything from simple metrics like revenue
● to % of revenue from new vs returning customers
● to cohort analysis
● to practically any Ecommerce metric you can come up – with SQL you operate on raw data, so you have FULL control over what you make out of it!

#2 Applied Technical Skills

The 2nd part might be one of the biggest differentiators of this program.

Most SQL & data-related content out there teaches you only raw SQL skills, without teaching you how to:

● set up an environment for working with SQL (or teaches you an environment like MySQL / PostgreSQL – which, in most cases, is an absolutely terrible choice for Ecommerce Professionals like yourself)
● access real-life data
● actually use it to make a difference in Ecommerce world

Which, even if you manage to learn some raw SQL skills, leaves you with no clue about applying it to your own marketing & business cases.

And… knowing how important those aspects are, I’ve made sure that Ecommerce Data Mastery Program contains step-by-step tutorials about:

● setting up & using Google BigQuery (cloud-based SQL environment) in a way that makes the most sense for Ecommerce professionals
● building processes for automatically pulling always-recent, real-life data from platforms like WooCommerce, Shopify, Google Analytics, Facebook Ads, Google Ads, and others
● using the data for creating advanced, personalized email marketing campaigns & making truly data-informed decisions.

#3 Data Visualization Skills

The 3rd part is all about data visualization – so how to use all your SQL & data analytics skills to build clear, beautiful, interactive dashboards visualizing all the most important Ecommerce metrics and enabling data-informed decisions.

And you’ll learn not only how to build it, but how to personalize it to your, and your projects’ needs.

You’ll have access to tutorials, templates & frameworks on how to:

● connect your SQL-transformed data (Google BigQuery) to a data visualization tool (Looker Studio)
● visualize it in a clear way, perfect for enabling marketing & business decisions
● tailor your dashboard for any Ecommerce project you might encounter
● and MUCH, MUCH MORE.

#4 Practical Ecommerce Applications

The fourth part is the tip of the iceberg – so how to apply all your newly acquired skills to real Ecommerce context.

It will cover everything about:

● discovering previously hidden purchasing patterns within your customer base
● accessing, and visualizing the most important Ecommerce metrics (like CAC, LTV, cohort performance, revenue from new vs returning customers, and much more…)
● sending your transformed user data to email marketing platform to enable advanced targeting & personalization capabilities
● and MUCH, MUCH more