Are you tired of GA4 limiting your insights?
Learn How To Analyze GA4 Data In BigQuery,
Access GA4’s Hidden Superpowers
& Crush It In 2024 And Beyond…
…even if you’re not a data analyst & don’t know SQL yet.
Are you tired of GA4 limiting your insights?
Learn How To Analyze GA4 Data In BigQuery, Access GA4’s Hidden Superpowers
& Crush It In 2024 And Beyond…
…even if you’re not a data analyst & don’t know SQL yet.
Exclusive 2-course bundle + 30% presale, time-limited discount
Get Access To Our Exclusive, 2-Course Bundle And:
Learn how to access raw GA4 data in BigQuery & analyze it like a pro - even if you don't know SQL yet
Stop frustrating with GA4’s limited interface - and learn how to create basic, intermediate & advanced GA4-based reports in BigQuery
Learn one of the hottest marketing & data analytics skills right now - and make 2024 your best year so far!
From: Adam Ziolkowski
Dear Marketer, Analyst, or Marketing Consultant.
GA4 has been with us for a while now.
And while Google is continuously working on it, it’s still far from perfect.
Like FAR FAR.
VERY FAR.
Practically our whole industry is… not very excited about it…
From: Adam Ziolkowski
Dear Marketer, Analyst, or Marketing Consultant.
GA4 has been with us for a while now.
And while Google is continuously working on it, it’s still far from perfect.
Like FAR FAR. VERY FAR.
Practically our whole industry is… not very excited about it…
Most people are complaining about:
very steep learning curve – UI being not intuitive, completely new data architecture, important reports hard to find & difficult to modify etc.
plenty of important metrics (like conversion rate) being absent from the default reports
lack of attribution models comparison – and limited options to choose from in the first place
our favorite UA reports / functions either missing or more complicated than they were (source / medium, Google Ads default report etc.)
very big delay in data ingestion – and real-time report being... far from perfect
And the list goes on and on.
However, the good news is: there is one GA4 feature that’s actually amazing.
So amazing that you can use it to bypass all the limitations I mentioned above (and the long list of limitations I didn’t have space to mention here).
The feature is: sending your raw GA4 data to Google BigQuery and analyzing it there.
Benefits of analyzing raw GA4 data in Google BigQuery
The main benefits are:
you have access to raw, 100% accurate data, without sampling
therefore, you have FULL control over what you do with it – you can create your own:
● segments
● custom reports
● attribution models
● session definitions
● conversion definitions
● traffic channel groupings
● and MUCH more…
you can connect your raw GA4 data with other data sources (ad platforms, CRM data etc.) to make your reporting even more accurate & powerful
you can use native Looker Studio connection to create completely custom, interactive dashboards based on your GA4 data
whenever you need you can slice and dice your data however you want – e.g. you can access each user’s full history of interaction with your website, which is super useful for more granular analysis
Sounds cool, right?
And want to hear the good news?
Of course there are some nuances that you need to wrap your head around (like nested columns), but with the right guidance, pretty much anyone can do it – not only data analysts.
However, before you jump straight to connecting your GA4 property with BigQuery, and trying to work with raw data there – there is one super important skill that you need to be comfortable with to truly make the most out of that powerful feature.
SQL – the missing piece
To be able to work with raw GA4 data in BigQuery you need to know at least basic concepts of SQL – the simplest (yet extremely powerful!) programming language* for data analysis out there.
*it’s not entirely a programming language, but let’s not focus on that here!
That’s why we decided to bundle the course about working with GA4 data in BigQuery with a complementary course – SQL & BigQuery For Marketers – a program:
#1 taking you from an absolute beginner level (absolutely zero prior SQL knowledge required)
To the point where:
#2 you’re fully independent while working with raw data in BigQuery – GA4 or otherwise!
Sounds interesting?
Read more below…
2-COURSE BUNDLE + PRESALE, TIME-LIMITED DISCOUNT
Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery
+
SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Expert
Unlock GA4 Hidden Superpowers: Analyze Raw GA4 Data In BigQuery:
● learn everything you need to know to be fully independent while working with raw GA4 data in BigQuery
● learn how to deal with nuances of GA4 tables, and how to work with them to solve ALL of your data needs
● learn how to create advanced reports like custom traffic source categorisation, custom attribution models, and more!
SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Expert:
● learn the basic, intermediate & advanced SQL queries tailored just for marketing context
● learn how to pull real-life marketing data (Facebook Ads, Google Ads, CRM data etc.) to BigQuery & work with them alongside GA4
● learn how to apply your newly-acquired SQL skills to your everyday work
What will you learn in each course?
SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Wizard
● learn what’s SQL & why it’s the best choice for data-hungry marketing professionals
● learn your first SQL concepts & practice them on interactive exercises
● write simple math formulas using SQL
● learn how to properly set up Google BigQuery for marketing use cases
● learn how to connect marketing data sources (Facebook Ads, Google Ads, CRM data etc.) to BigQuery
● run your first real-life queries in Google BigQuery
● learn how to count distinct records using COUNT DISTINCT
● learn how to use SQL for setting conditions & comparing records using inequality signs
● learn 5 most common data types in SQL
● learn how to work with DATE & TIMESTAMP formats
● learn how to extract data from both formats for real-world analysis like customer lifespan analysis, or purchase recency analysis
● learn useful GROUP BY hacks to write your queries faster & make them clearer
● learn how to work with STRING (text) format in SQL
● learn how to set conditions using LIKE function
● learn how to extract data from STRING columns using SUBSTR function
● learn how to join tables from multiple sources (& run mathematical functions while doing it)
● learn how to write subqueries
● learn different types of joins & how to find the best one for your use case
● learn how to use window functions (RANK, LAG, OVER etc.) & combine them with mathematical formulas
● learn how to apply them for more advanced data analysis – like average purchase interval
SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Wizard
● learn what’s SQL & why it’s the best choice for data-hungry marketing professionals
● learn your first SQL concepts & practice them on interactive exercises
● write simple math formulas using SQL
● learn how to properly set up Google BigQuery for marketing use cases
● learn how to connect marketing data sources (Facebook Ads, Google Ads, CRM data etc.) to BigQuery
● run your first real-life queries in Google BigQuery
● learn how to count distinct records using COUNT DISTINCT
● learn how to use SQL for setting conditions & comparing records using inequality signs
● learn 5 most common data types in SQL
● learn how to work with DATE & TIMESTAMP formats
● learn how to extract data from both formats for real-world analysis like customer lifespan analysis, or purchase recency analysis
● learn useful GROUP BY hacks to write your queries faster & make them clearer
● learn how to work with STRING (text) format in SQL
● learn how to set conditions using LIKE function
● learn how to extract data from STRING columns using SUBSTR function
● learn how to join tables from multiple sources (& run mathematical functions while doing it)
● learn how to write subqueries
● learn different types of joins & how to find the best one for your use case
● learn how to use window functions (RANK, LAG, OVER etc.) & combine them with mathematical formulas
● learn how to apply them for more advanced data analysis – like average purchase interval
● learn why you should bother with setting up GA4 <> BigQuery connection
● learn how to do it properly – and how to access sample GA4 data if you currently don’t have access to any live property
● learn how to make sense of the GA4 tables
● learn how to work with 10 most important columns
● learn how to work with nested columns & how to flatten your tables by unnesting them
● learn how to deal with table suffixes
● a reminder (or intro) about working with CTEs – Common Table Expressions
● learn how to create daily performance summary query – your first real-world analysis based on GA4 data
● learn how to easily save your queries for further use
● learn how to access traffic data in GA4 tables
● learn how to create your own custom channel grouping
● learn how to create a custom traffic report – like source / medium in Universal Analytics
● learn how to access Ecommerce metrics in GA4 tables
● learn how to access items data in GA4 tables
● learn how to create Ecommerce funnel (per item & for the whole store)
● learn how to build custom landing page reports
● learn how to create content funnel reports – and see how users navigate your website
● learn how to combine data about traffic channel with content analysis – to see how various traffic channels work together with specific content pieces
● learn how to combine GA4 data with ad platforms to measure CAC, cohort payback & other crucial metrics
● learn how to combine GA4 data with CRM to see the whole picture about lead generation, offline conversions & more
● learn how to back-stitch GA4 with old Universal Analytics data to access your website’s whole history
● T.B.D. – plan for new modules will be developed in the near future, and will rely heavily on your feedback – so if you have any specific requests, let us know, and we’ll include that in our planning!
● and in the meantime, if you have any questions which we didn’t cover in the existing modules – let us know, and we’ll answer all your questions in 2-3 business days
Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery
Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery
● learn why you should bother with setting up GA4 <> BigQuery connection
● learn how to do it properly – and how to access sample GA4 data if you currently don’t have access to any live property
● learn how to make sense of the GA4 tables
● learn how to work with 10 most important columns
● learn how to work with nested columns & how to flatten your tables by unnesting them
● learn how to deal with table suffixes
● a reminder (or intro) about working with CTEs – Common Table Expressions
● learn how to create daily performance summary query – your first real-world analysis based on GA4 data
● learn how to easily save your queries for further use
● learn how to access traffic data in GA4 tables
● learn how to create your custom channel grouping
● learn how to create a custom traffic report – like source / medium in Universal Analytics
● learn how to access Ecommerce metrics in GA4 tables
● learn how to access items data in GA4 tables
● learn how to create Ecommerce funnel (per item & for the whole store)
● learn how to build custom landing page reports
● learn how to create content funnel reports – and see how users navigate your website
● learn how to combine data about traffic channel with content analysis – to see how various traffic channels work together with specific content pieces
● learn how to combine GA4 data with ad platforms to measure CAC, cohort payback & other crucial metrics
● learn how to combine GA4 data with CRM to see the whole picture about lead generation, offline conversions & more
● learn how to back-stitch GA4 with old Universal Analytics data to access your website’s whole history
● T.B.D. – plan for new modules will be developed in the near future, and will rely heavily on your feedback – so if you have any specific requests, let us know, and we’ll include that in our planning!
● and in the meantime, if you have any questions which we didn’t cover in the existing modules – let us know, and we’ll answer all your questions in 2-3 business days
Our approach to teaching you:
Here are our promises to you:
#1 You’ll understand everything – even if you think you’re not a technical person
SQL? Working with raw GA4 data in BigQuery? Sounds exciting, but potentially overwhelming?
We get that.
That’s why we’ve literally spent hundreds of hours to make sure that our courses are as digestible & easy-to-understand as humanly possible.
#2 No theoretical fluff, only knowledge you’ll be able to apply in the real-world
Spending hours learning a skill that you’ll never use in your life sucks, right?
That’s why those courses were made FOR business professionals BY business professionals – and we’ve made sure that each lesson is giving you exactly what you need to make a difference in your day-to-day work.
#3 Once you complete both courses, you’ll become your team’s irreplaceable, go-to GA4 data expert
GA4 is currently one of the main frustrations in the digital marketing & business world.
What do you think will happen to your market value once you learn how to solve that frustration once & for all – for any project you’re involved in?
#1 You’ll understand everything – even if you think you’re not a technical person
SQL? Working with raw GA4 data in BigQuery? Sounds exciting, but potentially overwhelming?
We get that.
That’s why we’ve literally spent hundreds of hours to make sure that our courses are as digestible & easy-to-understand as humanly possible.
#2 No theoretical fluff, only knowledge you’ll be able to apply in the real-world
Spending hours learning a skill that you’ll never use in your life sucks, right?
That’s why those courses were made FOR business professionals BY business professionals – and we’ve made sure that each lesson is giving you exactly what you need to make a difference in your day-to-day work.
#3 Once you complete both courses, you’ll become your team’s irreplaceable, go-to GA4 data expert
GA4 is currently one of the main frustrations in the digital marketing & business world.
What do you think will happen to your market value once you learn how to solve that frustration once & for all – for any project you’re involved in?
Oh, and the bonuses!
To make the offer as outstanding as possible, we even added some bonuses that you can get access to for FREE if you buy today:
Bonus #1
Creating automated queries
Want to save your (and your team’s) time by automating queries you use regularly?
We’ll show you how to use BigQuery’s simple (yet super powerful) feature – Scheduled Queries – to do just that.
Bonus #2
Connecting your transformed GA4 data to Looker Studio
Want to automate even more repetitive work & visualize your GA4-based reports as interactive, easy-to-use & easy-to-share dashboards?
We’ll show you how to create a simple, automated data pipeline by connecting your BigQuery tables to Looker Studio, and building a custom dashboard based on them.
Oh, and the bonuses!
To make the offer as outstanding as possible, we even added some bonuses that you can get access to for FREE if you buy today:
Bonus #1
Creating automated queries
Want to save your (and your team’s) time by automating queries you use regularly?
We’ll show you how to use BigQuery’s simple (yet super powerful) feature – Scheduled Queries – to do just that.
Bonus #2
Connecting your transformed GA4 data to Looker Studio
Want to automate even more repetitive work & visualize your GA4-based reports as interactive, easy-to-use & easy-to-share dashboards?
We’ll show you how to create a simple, automated data pipeline by connecting your BigQuery tables to Looker Studio, and building a custom dashboard based on them.
“I want to learn how to work with raw GA4 data in BigQuery, but don’t know SQL yet”
Exclusive 2-course bundle +
30% presale, time-limited discount
$597
$497 $347
Get lifetime access to our 2-course bundle:
Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery
+
SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Expert
● Learn everything you need to know to become fully independent while working with raw GA4 data in BigQuery – even if you don’t know SQL yet
● Learn how to create basic, intermediate & advanced GA4 reports in BigQuery
● Use our time-limited, presale discount to save 30%. The bigger part of the GA4 <> BigQuery course will be live, the smaller the discount is gonna be!
● FREE BONUS #1: Learn how to create automated queries in BigQuery & save tons of your (& your team’s) time
● FREE BONUS #2: Learn how to connect BigQuery to Looker Studio & create interactive, easy-to-use & easy-to-share dashboards
“I’m interested in a done-for-you solution”
starting from
$12,000
Done-for-you Data Analytics solution
● Available only for Ecommerce & SaaS businesses
● Let me & my team take care of everything – from setting up GA4 <> BigQuery connection to building custom reports created just for you & your needs to visualizing them as interactive Looker Studio dashboards
● We’ll connect your GA4 data with all other marketing, business & finance data sources – transactional data, advertising platforms, CRM data etc. – to break the data silo & increase the business impact of your data
● We’ll audit your entire analytics ecosystem & implement potential improvements if needed
● The timeline is usually between 4 and 16 weeks – depending on the project complexity
“I want to learn how to work with raw GA4 data in BigQuery, but don’t know SQL yet”
Exclusive 2-course bundle +
30% presale, time-limited discount
$597
$497 $347
Get lifetime access to our 2-course bundle:
Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery
+
SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Expert
● Learn everything you need to know to become fully independent while working with raw GA4 data in BigQuery – even if you don’t know SQL yet
● Learn how to create basic, intermediate & advanced GA4 reports in BigQuery
● Use our time-limited, presale discount to save up to 30%. The bigger part of the GA4 <> BigQuery course will be live, the smaller the discount is gonna be!
● FREE BONUS #1: Learn how to create automated queries in BigQuery & save tons of your (& your team’s) time
● FREE BONUS #2: Learn how to connect BigQuery to Looker Studio & create interactive, easy-to-use & easy-to-share dashboards
“I’m interested in a done-for-you solution”
starting from
$12,000
Done-for-you Data Analytics solution
● Available only for Ecommerce & SaaS businesses
● Let me & my team take care of everything – from setting up GA4 <> BigQuery connection to building custom reports created just for you & your needs to visualizing them as interactive Looker Studio dashboards
● We’ll connect your GA4 data with all other marketing, business & finance data sources – transactional data, advertising platforms, CRM data etc. – to break the data silo & increase the business impact of your data
● We’ll audit your entire analytics ecosystem & implement potential improvements if needed
● The timeline is usually between 4 and 16 weeks – depending on the project complexity
100% 14-Day Money Back Guarantee
We’ve spent literally hundreds of hours to make sure that both courses deliver exactly what we promise on this page.
However, if you’re not satisfied with them for any reason – just email support@ecommercedatamastery.com within 14 days after your purchase, let us know what you didn’t like, and we’ll refund you the full amount!
100% 14-Day Money Back Guarantee
We’ve spent literally hundreds of hours to make sure that both courses deliver exactly what we promise on this page.
However, if you’re not satisfied with them for any reason – just email support@ecommercedatamastery.com within 14 days after your purchase, let us know what you didn’t like, and we’ll refund you the full amount!
100% 14-Day Money Back Guarantee
We’ve spent literally hundreds of hours to make sure that both courses deliver exactly what we promise on this page.
However, if you’re not satisfied with them for any reason – just email support@ecommercedatamastery.com within 14 days after your purchase, let us know what you didn’t like, and we’ll refund you the full amount!
The reviews:
Here are some of the messages & comments we get about our courses:
The reviews:
Here are some of the messages & comments we get about our courses:
About the author:
Hi! I’m Adam Ziolkowski and I’m a marketing consultant, public speaker & data expert.
For the last 7+ years I’ve been using my marketing & data skills to serve some of the fastest growing and most promising digital companies out there – most of them in the 7- & 8-figure monthly revenue range.
Hi! I’m Adam Ziolkowski and I’m a marketing consultant, public speaker & data expert.
For the last 7+ years I’ve been using my marketing & data skills to serve some of the fastest growing and most promising digital companies out there – mostly in the 7- & 8-figure monthly revenue range.
Still have any questions?
Let’s get them answered!
So to reiterate the context:
● SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Wizard is already live, consists of 35+ lessons with interactive exercises, and has already reached hundreds of data-hungry marketers
● Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery is still being created – as of 19.05.24 there are 5 modules + 2 bonuses fully ready, verified by beta testers & waiting for you once you sign up. The remaining part will be rolled out in the following weeks.
And since we’re seeing how much GA4’s limited interface causes frustration amongst marketers & analysts, we decided to not wait, and launch everything we have right now with a massive, 30% discount – so that everyone can start preparing for the new inevitable reality – where analyzing GA4 data in BigQuery will be the new norm.
We’re offering you a lifetime access to 2 complementary courses:
● SQL & BigQuery For Marketers: From Absolute Beginner To Go-To Data Expert
● Unlock GA4 Hidden Superpowers: Analyze Raw GA4 Data In BigQuery
Together, they’re made to take you from an absolute beginner to fully independent, go-to GA4 data expert. You know, the one that companies & clients are willing to pay high-ticket to hire & keep.
No, absolutely not. Well, other than, you know, knowing how to use your computer 😉
Absolutely not. We start from an absolute beginner level, and take you step-by-step until you’re fully independent, go-to GA4 data expert.
So in the SQL course we focus primarily on Ecommerce data because:
● it’s an environment where acquiring advanced data skills has the biggest impact
● Ecommerce data is usually super straightforward – which makes the explanation much easier
● it’s based on universal data formats – so once you learn SQL principles based on Ecommerce data, it’s actually super easy to transition your skills into other verticals like SaaS, Info Products etc.
At the same time, the Unlock GA4 Hidden Superpowers: Analyze GA4 Data In BigQuery course is entirely universal & focuses on challenges that most marketers, analysts & marketing consultants will face – regardless of the company / vertical they’re currently in.
No, since most of it focuses on code (that you need to copy-paste to BigQuery) & exercises (that you need to go through based on the content of the lessons), we decided that text format is gonna be the most practical one.
Oh, and it allows us to keep the content much more up-to-date, since it’s way easier to update text than video.
We’ve literally spent hundreds of hours to make sure that you’ll absolutely love it!
But if for any reason you don’t, reach us out on support@ecommercedatamastery.com within 14 days after your purchase, let us know what you didn’t like, and we’ll refund you the full amount*.
*we’ll only ask you to complete 50% or more of at least 1 course before we send you the refund – we believe that only that will allow you to fully understand the impact those skills will have on your career.
Still have some questions we didn’t answer?
Reach out to hello@ecommercedatamastery.com or connect with me on LinkedIn!
Want an executive summary?
Here’s what you can achieve if you sign up today:
Learn how to access raw GA4 data in BigQuery & analyze it like a pro - even if you don't know SQL yet
Stop frustrating with GA4’s limited interface - and learn how to create basic, intermediate & advanced GA4-based reports in BigQuery
Learn one of the hottest marketing & data analytics skills right now - and make 2024 your best year so far!
Soo I guess there’s only one step left:
click the orange button below – and see you on the other side!